Aural Imperative is the electronic music duo of Will Loconto and Assaf Rinde. The duo met in 2011 during their first collaboration composing music for the video game RAGE. Their shared passion for electronic music, complementing skill sets, and the lucky fact that they got along together led to a lasting partnership and the formation of Aural Imperative.

Both Will and Assaf have a long history of success creating impactful and memorable music across a multitude of genres and mediums.

Will was lead vocalist/songwriter for T42 (Columbia Records) and spent several years on tour with Information Society (Tommy Boy/Reprise Records). Complimenting his work in electronic music he has contributed to many high-profile video game projects including Rayman Raving Rabbids, Aliens vs. Predator 2: Primal Hunt, American McGee’s Alice, and Zombie Apocalypse.

Assaf has scored over fifty film, television, webisode and video game projects including films The Pulse of Life, Gimme Shelter, and Amexica. He worked on such high-visibility films as Ghost Rider and Spiderman 3, and contributed music for the popular video games Rocket Toss developed by OCULUS and Thor: God of Thunder. Assaf has also scored theatrical trailers for major studio films such as Tomorrowland, Jack the Giant Slayer, Now You See Me, and Pirates of the Caribbean: On Stranger Tides.

Aural Imperative was formed with the intention of bringing exciting and innovative electronic music to its listeners.